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Thought leadership is a must-have. Customers, partners, and potential buyers are seeking an authentic human voice that articulates a company's brand values and makes the case for why they should invest their time or capital.
However, if you peruse LinkedIn, you'll notice that most thought leadership isn't very good.
Data bears this out—only 15 percent of decision makers rate thought leadership as very good or excellent, and 30 percent rate it as mediocre, poor, or very poor, according to joint research from LinkedIn and Edelman.
In a sea of sameness, original thinking and thoughtful, well-crafted writing stand out.
I've worked with executive leaders at global brands like Google and LinkedIn, as well as pioneering startups like Impulse Space and SPAN, to create thought leadership content that elevates the expertise of executive leaders.
Only 15% of decision makers rate thought leadership as very good or excellent. And 30% rate thought leadership as mediocre, poor, or very poor. Source: LinkedIn Marketing Solutions
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Android Enterprise delivers significant efficiency gains for global businesses, but that story wasn't being told. As a content strategist, I worked with the product marketing team to launch a customer stories program, using video, long-form assets, and social content to tell the story of how Android delivers a secure, flexible, and customizable mobile solution for businesses.
I also developed whitepapers, blog posts, and social campaigns to build awareness about Android's enterprise-grade security features and the platform's unique differentiators for the future of work. I worked closely with the product, sales, and business development teams to ensure alignment with business priorities and support every stage of the funnel.
EyeforTravel (now Reuters Events Travel) provides decision intelligence for business leaders and key decision-makers in the travel industry. I authored the company's annual round-up report, which collected data points from industry research and observations from travel insiders shared at the organization's annual summit.
In each report, I blend a journalistic lens of analysis and explanatory writing with graphics that illustrate insights from the data.
EyeforTravel SF report.pdfEye for Travel North America 2017.pdf
Netguru is a global digital consultancy that partners with companies to design and build innovative software products. I wrote and built social amplification for Codestories, a company newsletter highlighting the latest product news, customer stories, and leadership profiles. I ghostwrote each edition in the voice of a Netguru company leader, requiring quick collaboration to replicate their specific voice and perspective so each edition stood out as unique.
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