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LinkedIn Strategy & Execution
LinkedIn Strategy & Execution
Develop a full-funnel strategy for brand and executive presence. From narrative themes to channel cadence, I help brands lead with substance and clarity.
Thought Leadership Campaigns
Thought Leadership Campaigns
Plan and execute multi-week campaigns tied to launches, funding, or key themes — including copy, creative direction, and performance insight.
Social Content Strategy
Social Content Strategy
Build a reusable framework: editorial calendar, tone of voice, content formats, asset templates—everything your team needs to scale effectively.
Paid Social Strategy
Paid Social Strategy
Design campaigns that connect the message to the outcome, from brand awareness to lead generation. I help teams clarify their targeting, refine their creative, and build content that performs across platforms.
Projects
LinkedIn Life is charged with telling the story of what it's like to work at LinkedIn. My team was tasked with launching an official LinkedIn Life newsletter and creating profiles that illustrated the LinkedIn culture and range of career options.
At The Bulleit Group, I served as the agency’s first VP of Content, where I built and led a creative team focused on executive thought leadership, product launches, fundraising communications, and paid social for a global client base. I also developed the agency’s first multi-channel content strategy, including a newsletter and a series of campaigns showcasing how we pioneered the use of AI in strategic communications.
Doubled our LinkedIn audience and grew engagement by 80%, transforming the channel into a lead-generation engine. We scaled the executive team’s voice and built a targeted content strategy that attracted new business aligned with the agency’s core strengths.
Google Sites
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